Home Services Marketing Agency
From Strip Mall Startup to Sacramento’s BJJ Powerhouse
How Granite Bay Jiu-Jitsu scaled from 80 to 350+ members—using our ROI Blueprint to dominate their market.
Client Overview
- Business: Granite Bay Jiu Jitsu (GBJJ)
- Owner: Ryan
- Industry: Martial Arts / Recurring Memberships
- Start Date: 2020
- Start Size: ~80 members
- Current Members: 330+
- Location: Sacramento, CA
- Tools Used: ROI Blueprint (Database Reactivation, SEO, Paid Ads, CRM Integration)
Starting Point
→ When Ryan reached out, he wasn’t looking for complex marketing jargon—he was looking for one thing: A return on investment.
→ At the time, GBJJ was a passionate community training in a tight strip mall unit. Growth had plateaued. The vibe was great—but the facility was limited, and member count had flatlined around 80.
→ Goals:
- Break 100 members
- Increase leads without wasting money
- Move into a new, larger space
- Become the top BJJ gym in the Sacramento area
Enter: The ROI Blueprint™
→ Our ROI Blueprint™ is a step-by-step marketing system built specifically for local businesses with recurring revenue models—gyms, studios, academies, etc.
→ It’s not just about getting more leads. It’s about creating predictable, profitable growth using strategies that pay for themselves.
→ The blueprint had 3 pillars:
Before we ever touched ads or SEO, we started with the lowest-hanging fruit: Your existing list.
Database Reactivation means sending carefully crafted text message (SMS) campaigns to:
- Former members
- Cancelled clients
- Cold leads (even from years ago)
But we don’t just blast messages. We test high-converting offers, manage the replies, and feed warm prospects directly into your CRM.
💥 At GBJJ:
- 8% of cold leads came back
- This early revenue offset the costs of SEO and ad campaigns
- The gym got immediate wins—and the confidence to scale
“It was the fastest win I’ve ever had. People who had quit were texting us asking how to come back.”
Today, this campaign runs quarterly as a core part of their growth engine.
Once we had momentum, we built long-term visibility through SEO.
SEO (Search Engine Optimization) means getting your website to show up when people search for services like yours. But unlike other agencies, we made it simple—and effective.
✅ What we did:
- Wrote helpful, local-focused blog content that answers real questions
(like: “How many calories does BJJ burn?”) - Fixed site structure to make it easier for Google to rank
- Built powerful backlinks to boost domain authority
🚀 Results:
- Website traffic grew from ~500 → 15,000+ monthly visitors
- 600+ keywords ranked on Page 1 (87 in the top 3)
- Local map rankings expanded from just 1–2 miles to #1 in a 10+ mile radius
- Even after pausing active SEO in 2024, their rankings continue to hold strong
“We became the name people see when they Google ‘Jiu Jitsu’ anywhere near Roseville and Granite Bay.”
With the groundwork laid, we launched paid ads to scale lead flow.
We focused on video and reels—content that stops the scroll, builds trust, and drives clicks.
📊 What We Achieved:
- Ran campaigns for 3+ years
- Generated 1,500+ leads across adult and kids programs
- Delivered over 2 million impressions
- Reached 425,000+ local users
- Averaged a $15–$22 cost per lead
Best of all: every lead was tracked, followed up, and integrated into their CRM.
“We never had to guess what was working. They showed us everything—ads, leads, conversions. It was all there.”
CRM Integration & Team Training
→ We installed Lead Nurture Pro, our proprietary CRM platform, so GBJJ could:
- Capture and track leads automatically
- Send follow-ups through text, email, or phone
- Monitor conversions and retention
→ We also trained their team to follow up like pros—turning interest into signups.
At a Glance
Metric
Before
After
Active Members
~80
330+
Monthly Website Visitors
~500
15,000+
Page 1 Keyword Rankings
50
600+
Leads from Ads
0
1,500+
Reactivation Rate
N/A
8%
Google Maps Reach Radius
1–2 miles
10+ miles
The Transformation
- From 80 to 330+ active members
- Moved into a larger, luxury facility (infrared sauna, cold plunge, showers, food bar)
- Became the #1 ranked BJJ gym in Sacramento
- Owner Ryan gained financial freedom—and even bought a home
→ “This wasn’t just about marketing. It changed my business—and my life.”
Get Your Free ROI Blueprint™
→ We’ll build a custom strategy for your business—no cost, no fluff, no pressure.
→ Here’s how it works:
- Book a short 15-minute call
- We learn about your business, your goals, and your current systems
- Our team spends several hours analyzing your market
- You get a tailored ROI Blueprint, showing how to grow clientele, revenue, and visibility
Want to See More Wins Like This?
→ We’ve helped dozens of local businesses with recurring offers grow into leaders in their market.
