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Is PPC right for your business?
Are you interested in quickly connecting with potential customers who are actively searching for the products or services that you provide?
Pay-Per-Click (PPC) Advertising Solutions
We can turn paid advertising campaigns into a highly efficient and effective way for you to spend your precious marketing dollars. By studying your market and developing a specific strategy built on our experience and expertise, we can produce results that are both quantifiable and measurable. You’ll receive targeted prospects and leads who are seriously interested in purchasing your products or services.
What is PPC?
Search engine companies like Google and Bing offer the ability for you to advertise on their search engine results pages. This allows your business to gain visibility and target individuals who are actively using specific keywords and phrases to search for products or services that are associated with your business. You only pay for an ad if a potential customer clicks on your listing. To compete with other businesses, it requires skilled keyword research, copywriting, competitive analysis and a bidding strategy that is cost effective.
How Does PPC W ork?
When you search for a keyword or keyword phrase on Google, you’ll be taken to a search engine results page. PPC ads are listed at the top. They look similar to the organic search results that are found on the rest of the page. Google distinguishes their ads from organic listings by placing a small “Ad” tag next to the listing’s URL.
To get your ads listed in a search engine like Google, you bid for certain keywords, set your budget, create an ad and send potential customers to a landing page. While this is a simple explanation, to be successful, it requires split testing ad copy and keywords and analyzing traffic. Not to mention, it’s vitally important to not pay too much for clicks but still get the right kind of customers — those who are ready to buy!
Is PPC Right for Your Business?
This type of advertising is beneficial for all types of businesses. If you are a startup that is looking for new prospects to get your business up and running, PPC campaigns can immediately get that going. You can also use PPC to test a market and see if potential customers are you interested in a new product that you are thinking about developing. Building brand recognition is another way that you can use PPC. Even if you are dominating the organic listings, by being listed at the top of the search results, you can ensure that your business receives the visibility that you worked so hard to get.
Contact Us for a Free Consultation Today!
Golden Goose Marketing specializes in Pay-Per-Click Advertising. Let us develop unique solutions for your business needs and help power the growth you deserve. After our initial followup, our team will develop a video presentation custom tailored to analyze your business needs.
To Learn more about a customized solution for your business growth, fill out the form to the right. We are also available by phone at 916-800-0023.